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Hartley's makes hand-stitched leather dog collars, selling about 6,000 a year online at £45 each. Mass-market collars sell for £8 in pet superstores.

Explain one reason why Hartley's can charge a much higher price than the pet superstores. (4 marks)

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Independent practice for Pearson Edexcel A-level Business (9BS0), not endorsed by Pearson.

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